Association of Consulting Engineering Companies (ACEC), Canada Research Paper

Relationship of Consulting Engineering Companies (ACEC), Canada - Research Paper Example The successive methodology of ADDIE is additionally trailed by the instructional plan record. In the lead position the ACEC crowd will be broke down for future preparing needs, the achievement of the instructional plan relies vigorously upon the precision of the requirements examination. This will give the premise to the plan choice which incorporates the course design and any sub-stages The subsequent stage starts with instructional requirements distinguished in the investigation part and the plan of the instructional structure is talked about by the planner. Instructional technique, course position, and the mode of guidance will likewise be finished at this stage. At last the course will be created to accomplish the ideal instructional objectives for ACEC, Canada. The instructional arrangement will guarantee the enlistment of significant material will keep the course layout as short as could be expected under the circumstances. Keeping the enthusiasm of the crowd alive is a significant necessity being developed stage. The execution of the instructional structure will settle the arrangement rollout timings, strategic and accessibility of assets considered vital for the fulfillment of the course. This incorporates managerial help and accessibility of preparing staff to direct the course. In conclusive period of the ADDIE model the assessment of the general instructio nal structure will be surveyed as far as trainee’s limit building and company’s target acknowledgment. The nature of assessment lies in its objectivity and the quality it presents in the instructional plan. ... Preparing of recently enlisted engineers Analysis of preparing offices by and by accessible Coaching offices for partnered Companies Instructional offices for Advance Technologies Lack of Academic Staff Qualitative and Quantitative Needs Required Training offices (Quantitative) Facilities for Advance Technologies (Qualitative) Needs distinguished for ACEC All new specialists are required to have far reaching preparing before they can be really conveyed at a genuine task (Felt Need) Training for advance innovations is obligatory for the Core Professional Engineers at ACEC (Anticipated Need) Association needs to design preparing for subsidiary organizations over and over and perpetual preparing need exists under this class (Felt Need) Lack of scholastic staff (Felt Need) Trainers preparing (Comparative Need) Selected Need Training of recently drafted engineers Instructional offices for Advance Technologies Training of Newly Inducted Engineers Need investigation of the ACEC has built up a â€Å"Felt Need† of giving preparing to recently accepted architects in ACEC. The architects current execution and greatness is agreeable anyway it doesn't coordinate the statement of purpose for the ACEC, in this manner recommends a hole between the current and wanted degree of greatness. The need was built up after a subjective meeting led with designers of different spaces and was reacted by 95% specialists for introductory preparing. Instructional Goal Polishing basic aptitudes in crisp building graduates along these lines empowering them to create quality designing models. Execution Based Objectives A †crowd †Fresh Engineering Graduates B †conduct †Skill upgrade C †conditions †ACEC’ Excellence D †Getting quality designing Models Instructional

Education and Seminar Lecture free essay sample

Gaining information through instruction has become a fundamental component for countries to succeed and contend. The most extreme significance is laid on quality and deep rooted learning, from youth improvement to tertiary learning. A definitive limit of each Filipino youngster to effectively take an interest in national turn of events and improve his nature of living must be accomplished by upgrading their insight and abilities that will lead them to have a progressively important and beneficial lives. In the Philippines, the general target and objectives of training have been refered to in the National Constitution segment 3(2), Article XIV of the Constitution. These objectives have been changed into instructive arrangements which shaped the legitimate bases in (rudimentary and optional) training structure. Instruction for All (EFA) arrangement maintains each Filipino who has the option to quality and open training. It is the key interest in the desire of clearing out the interminable pattern of neediness and good depravity in the nation. We will compose a custom article test on Instruction and Seminar Lecture or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page A decent result of instruction is made out of both amount and nature of instructive capital. The amount of instructive capital can be estimated by the quantity of graduates. Then again, the nature of instruction is significantly difficult to quantify precisely. What does quality instruction truly mean? As indicated by Adams, (1993) the terms productivity, adequacy, value and quality have regularly been utilized interchangeably. A few accord exist around the fundamental elements of value instruction. One of the characteristics is the results that envelop information, aptitudes and mentalities, and are connected to national objectives for training and positive cooperation in the public arena. Adroitly, the nature of instruction is reflected in the exhibition of understudies and graduates. Be that as it may, sadly, as a few examinations on Philippine training have uncovered that the extension of instructive open doors is conversely coordinated by a disintegrating nature of instruction in the nation. As underlined by our speaker that there are numerous components that have caused waning in the nature of instruction which appear to be inserted in the political, social, social and monetary setting. Similar issues were raised during our gathering conversations. All things considered, down to earth meaning of value is huge when it must be available to change and advancement dependent on data, evolving settings, and new understandings of the idea of education’s challenges. New research †extending from worldwide research to activity inquire about at the study hall level†adds to this redefinition. It is as of now a decent developing pronouncement when K - 12 educational plan has been actualized last June of this current year 2012. Aside the way that Philippines has one of the most brief fundamental instruction frameworks in Asia Pacific, improving the nature of essential training in the Philippines is additionally basic and constrains prompt activity. It is seen that multi year fundamental training is deficient. Each graduate of the Enhanced K to 12 Basic Education program is an enabled person who has scholarly, through a program that is established on sound instructive standards and equipped towards greatness, the establishments for learning all through life, the skill to take part in work and be gainful, the capacity to exist together in productive amicability with nearby and worldwide networks, the ability to take part in self-ruling basic reasoning, and the ability to change others and one’s self. What I have come to acknowledge in this workshop, is that regardless of the negative criticisms about K-12 usage, this instructive change program is the best answer for accomplish available and quality training for worldwide intensity. K to 12 will encourage a quickened financial development and reinforce shared acknowledgment of Filipino alumni and experts in different nations. A superior taught society gives a sound establishment to long haul financial turn of events. Guardians won't pay for a long time of essential instruction that will give them an employable youngster. As a result, guardians are really sparing 2 years of costs. Uniting all the difficulties in on-going instructive changes, evolving condition, substance, procedure, and results †is a troublesome undertaking, particularly to instructors who are the front liners in the genuine field of training. It requires information, assets, responsibility and eagerness to change. In any case, these endeavors must proceed and grow if children’s right to quality instruction is to be guaranteed and satisfied. Taking everything into account, the course address meeting was extremely applicable, far reaching and intelligent. It has consider forward my musings about the earnest need of instructive changes to find out great fate of our students as they outfitted towards self-satisfaction and cultural turn of events.

Book Report On Thomas Jefferson Essays (1066 words) -

Book Report On Thomas Jefferson Book Review on Thomas Jefferson Thomas Jefferson by Norman Risjord is a history of the third leader of the United States that takes Thomas Jefferson from his childhood through his later years in the mid nineteenth century. The reason for this book is to give a political and social review of the Thomas Jefferson's life and profession. It was composed for both the understudy of American history and the easygoing peruser keen on the beginning of the United States government, seen through the eyes of one of its establishing fathers. The estimation of this book is that it shows that Jefferson was not a holy person, yet he was one of the most wise presidents that the nation has ever had. Risjord has given the book incredible worth since he has confined Jefferson among his friends. Thusly, the book genuinely wakes up, and the peruser can find out about Jefferson just as his counterparts James Madison, John Marshall, and John Adams. The extent of the book is comprehensive. Risjord starts with Jefferson's introduction to the world on April 13, 1743 on his dad's estate, Shadwell, in Goochland County on the western edge. The story proceeds to show Jefferson moving on from William and Mary College, at that point going into legislative issues in Virginians House of Burgesses in 1769. Jefferson wedded Martha Skelton on New Year's Day, 1772. With the Virginia assembly from 1776 to 1779, Jefferson framed the basis for nullification of involve and primogeniture, for the foundation of strict opportunity, and not for the state funded educational system. Jefferson was obviously the creator of the Declaration of Independence, and on the grounds that he had gotten this report under way, he held up out the Revolutionary War to check whether the provinces would win. On the off chance that they had lost, Jefferson would have been hanged for conspiracy against the King of England. He filled in as the pastor to France from 1785 to 1789. Right now there was developing restriction to Alexander Hamilton and his strategies, and Jefferson related himself with a gathering called the Republicans, who were really harbingers to the present Democratic Party. While Jefferson was filling in as VP from 1797 to 1801, he drafted the Kentucky Resolutions. He was chosen President following a long halt with Aaron Burr in the House of Representatives. This happened mostly on the grounds that Alexander Hamilton considered Burr the more perilous man and he gave his help to Jefferson. Jefferson's political race was an incredible triumph for the majority rule powers, however it was dark Tuesday to the a great many Federalists who accepted that the Republican head was an agnostic rebel who expected that his organization would be that of a bloodyhanded revolutionist. Jefferson was the main President to be introduced in Washington, a city that he had assisted with arranging. He got popular for the republican effortlessness that he built up there. During his first organization he accomplished the Louisiana Purchase and regulated the Lewis and Clark Expedition. During his subsequent organization, Jefferson attempted to authorize such measures as the Embargo Act of 1807, despite the fact that this brought a lot of restriction. When he resigned from open life, Jefferson moved back to his cherished Monticello. It was as of now that he established the University of Virginia and proceeded with his exercises as a researcher, modeler, and rationalist legislator. In his later years, Jefferson expounded on his perspective on the future, when he saw that the individuals would be illuminated by free instruction. Under a ground breaking just republican foundation, the individuals could administer themselves better than under some other framework. His companion James Madison evoked these words when Jefferson kicked the bucket on the Forth of July in 1826. He lives and will live in the memory and appreciation of the savvy and of the great, as illuminator of Science, as a votary of freedom, as a model of nationalism, and as an advocate of mankind. The style is questionable and the book offers bits of knowledge into Jefferson's brain research just as verifiable information. Risjord does well by his part headings, as they partition Jefferson's life into Vice President and President and so on. Thus they give simple access. The catalog is phenomenal, considering follow up on a few of the writings to accomplish additionally perusing on, for instance, the Louisiana Purchase. The representations are satisfactory: there may

Ancient Greece Essay Topics - Great Ideas For Your Essay

Ancient Greece Essay Topics - Great Ideas For Your EssayAncient Greece essay topics are great sources of inspiration. I have to admit, I love this ancient civilization and I want to learn as much as I can about it. A lot of information about the Greeks is easily available online, but when it comes to writing about the ancient Greeks, a bit more effort may be required.One reason why ancient Greece essay topics are so interesting is that the Greeks had a lot of philosophical concepts which have stood the test of time. When you look at the history of ancient Greece, you find that there are a lot of myths and legends which relate to their historical achievements. A lot of history written by historians also took place during the ancient period. For those who are interested in ancient Greece, it is definitely worthwhile to spend some time on some of these important subjects.One thing that most people do not know about ancient Greece is that the Greek language is a relatively old one. Ancie nt Greek was the main language of communication, which means that it has a lot of archaic terms which would have been useful back then. You may want to have some of these archaic terms included in your essay.In addition to these ancient Greek ideas, ancient Greece also had many artistic achievements which set the standards for art later on. One of the most beautiful things about ancient Greece is that the art of architecture in this era was very impressive.Ancient Greece essay topics could also include writing about some of the people who were prominent during this era. You can use some of the myths about famous people like Apollo and others for your essay.Another good topic for your ancient Greece essay topics is the geography of ancient Greece. This includes names of places such as Italy, Crete, and Spain, which were very well known in ancient times.The interesting thing about ancient Greece essay topics is that they require you to write using traditional or archaic English. There are quite a few grammatical and spelling mistakes that you may want to avoid when you submit your essay, so make sure you use a grammar program to check your work before you send it out.

Agendas of the US House of Representatives and Senate

The House of Representatives and the Senate make up the two â€Å"chambers† of the Legislative Branch of the United States federal government. Their daily agendas of legislative business are determined by their presiding officers. In the House of Representatives, the Speaker of the House sets the daily agenda, while the Senate’s legislative calendar is set by the Senate majority leader in consultation with the chairmen and ranking members of the various Senate committees. 116th U.S.Congress, 1st Session Agenda items listed here are those published in the Daily Digest of the Congressional Record. The agendas are subject to change at any time at the discretion of the presiding officers. House Agenda for December 13, 2019:  House will meet in a pro forma session. Note: The rules of suspensions is a shortcut in the legislative process allowing bills with little or no opposition to be grouped together on a Suspensions Calendar and passed en-masse by a voice vote without debate. There is no corresponding rule of suspensions in the Senate. House Roll Call Votes as compiled and reported by the Clerk of the House. Political Makeup of the House 234 Democrats - 197 Republicans - 1 Independents - 3 Vacancies   Senate Agenda for December 13, 2019:  Senate will meet in a pro forma session. Political Makeup of the Senate 53 Republicans - 45 Democrats - 2 Independents Also See: Quick Study Guide to the US CongressWhat is a Pro Forma Session of Congress?The Supermajority Vote in Congress

Life Without Parole For Juveniles - 2068 Words

Life Without Parole for Juveniles On December 17, 1992, 15 year-old Jacob Ind went to school after having murdered his mother and stepfather in the early hours of that morning. In an interview with Frontline he recalled, â€Å"I remember I was sitting in the police station and this is how out of touch of reality I was. I had a small amount of marijuana, like an eighth of an ounce, in my bedroom. And I m telling my brother, You got to get the marijuana or else I m in trouble† (Profile Jacob Ind). His attorneys contended that he was acting in self-defense, claiming that the murders were the climax of years of insult by his parents. On June 17, 1994, he was convicted and handed a mandatory sentence of lifetime without parole. This is just one of many life experiences of juveniles sentenced to life without parole in the U.S. There have been many other instances where the juvenile was not the real murderer, but was however given the lifetime without parole sentence. In those insta nces the defendant would have been convicted of felony murder, in which the defendant could have just been an active participant in a crime during which a murder was committed and consequently, spend life in jail without parole. Felony murder came into play in the case of Devon and Jovon Knox, in July 2007, the 17-year-old twins set out to steal a car together (Sentencing Juveniles). During the car jack, one of the brothers shot and killed the car’s owner. The panel could not decide which brother pulledShow MoreRelatedEssay on Life Without Parole for Juveniles956 Words   |  4 PagesFlorida (2010) banned the use of life without parole for juveniles who committed non-homicide crimes, and Roper v. Simmons (2005) abolished the use of the death penalty for juvenile offenders. They both argued that these sentences violated the 8th Amendment, which prohibits cruel and unusual punishment. While these landmark cases made great strides for the rights of minors passing through the cr iminal justice system, they are just the first steps in creating a juvenile justice system that takes intoRead MoreA Research Study On Juvenile Life Without Parole1048 Words   |  5 Pageson a National Institute of Justice study as a Doctoral Research Assistant. Her focus is corrections, juvenile justice, and legal analyses in criminal justice (S.H.S University). In her article, â€Å"Juvenile Life Without Parole,† Spooner addresses the punishment of Juvenile life without parole and questions its constitutionality. She begins with raw numbers, including which states have the most juvenile serving LWOP. Further discussed are the facts that 98% of JLWOP inmates are male, and that black youthRead MoreEssay about Juvenile Life Without Parole, Cruel or Just Unusual?3438 Words   |  14 PagesJuveniles Sentenced to Life without Parole Cruel or Just Unusual? [pic] Juvenile Sentencing: Life without Parole, Cruel or Just Unusual? When the Judge announced the verdict â€Å"Guilty† there was a slight murmur in the court room as was expected. Then the Judge began to announce the sentence â€Å"Life in prison without the possibility of parole†, the words cutting through the air like an arrow through a paper target. The courtroom was an arena of mixed feelings, half cheering in a celebratoryRead MoreMiller V. Alabama1421 Words   |  6 PagesCourt weighed in on the constitutionality of life without parole for juvenile offenders. The case was Miller v. Alabama and actually included another case, Jackson v Hobbs, as well (2012). Both were criminal cases involving 14 year old boys who were convicted of murder and sentenced to a mandatory sentence of life without parole (2012). In 2009, juvenile courts in the United States handled an estimated 1.5 million delinquency cases that involved juveniles charged with criminal law violations (KnollRead MoreMiller vs Alabama1270 Words   |  6 Pagesof mandator y life sentences without parole enforced upon persons aged fourteen and younger found guilty of homicide. The court declared unconstitutional a compulsory sentence of life without parole for children. The states have been barred from routinely imposing sentences based on the crime committed. There is a requirement for individual consideration of the child life circumstance or the defendant status as a child. The court rejected the definite ban on life sentences without parole. This is becauseRead MoreJuvenile Justice : Juvenile Crime1035 Words   |  5 PagesStephani Portillo Honors English 10b Branson,6 May 19,2017 Juvenile Justice As juvenile crime increases over the years due to gang activity, bullying, etc. many offenders are given a life sentence without parole. There isn t a clear boundary that marks at what age should they be treated as adults because the severity of their action always effects that. Should a 6-year-old be convicted with life in prison or should they let them go? Is a 16-year-old enough to be charged with murder like an adultRead MoreThe Death Penalty For Juveniles1169 Words   |  5 PagesResearch Paper: Death Penalty for Juveniles Capital punishment for juveniles is one of the most controversial topics to ever be explored in society and in the criminal justice system. The death penalty is a rare occurrence amongst juveniles since it is so arguable as to whether they should be tried as adults. Lynn Cothern from the Juvenile Justice Resource Center suggests that â€Å"the primary purpose of the juvenile justice system is to hold juvenile offenders accountable for delinquent acts whileRead MoreContriction Of The Documentary : Second Chance Kids Reflection754 Words   |  4 Pagesamount of juveniles sentenced to life in prison without parole. The statistics throughout the documentary were shocking. For example, across the country, there are more than two thousand people convicted of murder as juveniles and sentenced to mandatory life in prison without the possibility of parole (Dornstein, 2017). My Thoughts Anthony Rolon was one out of roughly three dozen teens in Massachusetts to be convicted of murder and sentenced to mandatory life in prison without parole during theRead MoreJuveniles Should Not Receive Life Sentences1199 Words   |  5 PagesAbstract All juveniles should not receive life sentences for felony crimes committed one time. Every year in the US, children as young as 13 years of age are sentenced to spend the rest of their years of life in prison; sometimes, without the option of parole. Juvenile life without parole may also be known as â€Å"JLWOP.† Even though there’s a consensus saying that a child cannot be tried or held at the same standards as an adult and recognize that children are empowered to a higher level of treatmentRead MoreWhy Students Should Be Taught At A Prison Room Essay1305 Words   |  6 Pagesthose that participate in the program. The outside students experienced this a few weeks ago when the prison went on lockdown. A couple of the inside students were not able to attend class due to the lockdown. The dynamic of the class was different without those students. On September 20th, I missed class with the inside students. I was surprised when I returned, how many inside students said t hey missed me in class. It was refreshing to see that they care if we attend class. This class has really

Advertising and Management

Question: Discuss about the Advertising and Management. Answer: Introduction (100 words) Advertising is an integral part of modern day business. Many enterprises have used it as a tool for conveying product advantage thus gaining appeal and positive results. In other words, the perception of the consumers is dependent of the manner in which the adverts are used to convey the message about the target product. Thus, the objective of this paper is to design an advertising plan for Nestle Company in Australia. The program outlines the 7Ms of advertising up to and including innovative measures so as to ensure that the objectives of the plan are smart and achievable by the end of the advertising campaign (Bruce, Barringer, and Duane Ireland, 2006). Background Information on the Product Nestle Company acquired the full ownership of the Dreyers Ice cream company in 2006 making it the leading producers of packaged food products in the world. The brand of Dreyers ice cream in Australia is increasing gaining momentum among the young children. The company is based in Western Australian but commands the market in the entire region (Gustibus, 2013). Data from market researchers reveals that a greater percentage of Australian people love ice cream. This has made Nestle to stock several store and supermarkets with their products. Besides Reich, Paun, and Davies, (2005) outlines that Dreyers Ice cream, Nestle have over 60 brands of products registered under its name in a bid to realize their objective of catering for every need of all people across the nation. Nestle Company is the world leading producers of packaged foods including ice cream. It is seconded by Kraft and Unilever in that order. Part of the companys mission is to add vitality in life through innovation of new brand of products. Among the most loved ice cream available in the Australian market include the Dreyers, and Drumstick. Headquartered in US but have subsidiaries in different regions, Nestle commands over 18% of the world total market. However, with increasing competition from other producers such as Unilever, advertising plan remains the only option for Nestle to continue holding its market share and even expand it further. The project outlines strategies that can be employed by Nestle to extend its market share among the young generation. Target Audience (300) One of most important stages for every enterprise undertaking marketing and strategic planning is target marketing. It enables a company to separate consumers based on similarity of needs and preferences (Duncan, 2005; Mullin, 2014). When a company identifies a target group(s), it becomes very easy to conquer a market niche and increase brand loyalty. The bases of market segmentation include demography, psychographic, and behavioral pattern. For this paper, demographic segment shall be analyzed, particularly with regard to age. Outlined below is the target market for Nestles Dreyers Ice cream. Juniors (below 12 years old) Even though this segment has often been despised as having low purchasing power, its ability to influence the process of decision making on purchases cannot be overlooked. The behavioral pattern of the junior market is often reinforced by their elders who could be their parents, guardians, and/or caregivers. For examples, the parents or guardians may reward them with the ice cream or money for ice cream following an obedient act. A secondary segment to this segment is the parents of the 3 -12 year old children since they often make the purchase decision on behalf of their children. Over seventy five percent of ice cream users are children aged between 3 and 12 years, thus they form the primary users of the product. Nevertheless, it is not the children that neither do the purchases nor the actual consumers. Thus, Nestle need to target household purchasers who are often fathers, mothers, guardians, and secondarily children under close monitoring. Thus, to reach the intended market Nest le will have to intertwine with the senior markets. Another segment market for the product is the wholesalers and organizations. Wholesalers purchase the product based on sales volume and discount obtainable. On the other hand, organizations purchase the products for occasion such as meeting, gatherings, and parties. Communication Objectives To create awareness of the Dreyers Ice cream brand and product among seventy percent of the target audience after the implementation of IMC plan and the product is launched within a span of one year or two. Awareness is defined by the ability to recognize the brand logo, and identify products by the Nestle and associate the quality with the characteristics of the brand (Schroeder, 2016). Create interest in the Ice cream product in over half of the target audience one year into the implementation of IMC plan and launching of the product. To build up and position a differentiation strategy that will position Dreyers Ice cream in the mind of customers with causing confusion with other similar brands that are available in the market. Realize at least fifteen percent of the total annual sales of the Nestle Australia within the span of 12 months. Use the Dreyers product brand to gain a foot trend for Nestles Ice Cream. In other words, formulating a reposition strategy to alter the consumers long-held notion of seeing ice cream as junk food but rather as part of a dish that is nutritionally valuable for the family (Woods Marian Burk, 2010). Creative Strategies The main objective of advertising this brand is to make Dreyers ice cream the fun brand for the young generation. One of the key strategies is to increase social media presence so as to increase recognition of the brand among consumers in places such as Twitter, Facebook, Tumbler, Youtube, and Pinterest. Research has shown the ad repetition helps in facilitating learning and thus enables the consumers to get more familiar with the product. Cognitive message are recommended for when introducing products that are low involving like ice cream (Terence, 2010). Develop concepts that revolves around the using of ice cream within a family setup Create the concept of affordability that sounds expensive Remain flexible with regard to current campaign strategies Media Plan Media Media Channels Trends and Schedule in Media Channels Television National TV networks e.g The Television network were chosen based on popularity within the region and the frequency of coverage whether high that would enable potential consumers to see the product Radio The radio stations chosen are the top in the country and adverts are aired for extended period of time. Mail Order Homes, Offices, and Post Boxes Pamphlets and bronchures shall be made available to all homes across the country to create awareness of the new product and its features Newspaper The newspapers have a high reach. It is proposed that the advert will appear in the newspapers three times per week Internet Forums, websites, and fan page A personalized website shall be created alongside fan page such as facebook and forum pages such as Twitter to run during the campaign period. Conclusion The main goal of this research was to create and IMC plan for the recently launch ice cream product. It was evident that best places for targeting the parents are through promotional events, television, public relations, internet and direct mail. To gain the market share from the current competitors, Nestle will have to employ the above mentioned mediums. This will position the brand among the best ice cream products in the region. When launching a new product, there is need to solicit trails. Thus samples should be availed at different outlets. Lastly, Nestle Company must focus on ensuring that their marketing strategy campaigns are integrated. The plan has outlined five main media that can be employed in promoting the product across all targets. Bibliography Belch, G; Belch, M; Kerr, G and Powell, I., 2011, Advertising: An Integrated MarketingCommunication Perspective, 3rd Edition, Australia, McGraw Hill. Bruce R. Barringer, R., and Duane Ireland, 2006, Entrepreneurship: Successfully Launching New Ventures, NY, Pearson Prentice Hall. Duncan Tom, Ph.D. 2005. Principles of advertising and IMC, second edition. McGraw-Hill Irwin. Gustibus, D., 2013, Ice Creams Identity Crisis, The New York Times Kunz, G.I. 2005, Merchandising: Theory, Principles and Practice, Fairchild, New York, NY. Mullin R., 2014. Promotional marketing: how to create, implement and integrate campaigns that really work. Percy L., and Rosenbaum-Elliot R., 2012, Strategic advertising management. Fourth edition. Oxford University Press. Reich, D., Paun, R., Davies, S., 2005, We All Scream for Ice Cream: An Analysis of the Nestl-Dreyers Merger. Retrieved from https://www.mcafee.cc/Classes/BEM106/Papers/2005/IceCream.pdf Rossiter John R and Bellman Steven. 2005. Marketing communications theory and applications. Pearson Prentice Hall. Schroeder, E., 2016, Nestle moves to simplify ingredients in ice cream, Food Business News, Terence A. Shimp. 2010. Integrated Marketing Communication in Advertising and Promotion. International edition. South-Western Cengage Learning Woods Marian Burk. 2010. Essential Guide to marketing planning. FT Prentice Hall Financial Times